Welcome offer · 🇬🇧 United Kingdom
Bet £10, get £30 in free bets
- Live betting
- Live streaming
- Cash out
Review · Updated November 2026
William Hill review
Historic British bookmaker
Our verdict
William Hill is one of Britain's oldest bookmakers, with strong horse racing and football coverage, price boosts and a long-established high-street presence.
William Hill is operated by Evoke plc and has been around since 1934. It is available in United Kingdom and Spain. We rate it 8.3/10 overall, with its strongest scores for markets & coverage and payments & payouts.
Odds-wise, William Hill's typical margin on top-flight football match result markets is around 5.8%, better than the 6.2% average among the 11 other bookmakers we track in United Kingdom. Popular sports include Horse racing, Football, Tennis, Golf, Darts.
Pros
- ✓Trusted brand
- ✓Strong racing coverage
- ✓Daily price boosts
Cons
- ✕Margins higher than exchanges
William Hill welcome offers by country
| Country | Offer | Licence | Visit |
|---|---|---|---|
| 🇬🇧 United Kingdom | Bet £10, get £30 in free bets New customers who place a qualifying bet receive free bets. Terms apply. | Licensed by the UK Gambling Commission | Visit William Hill |
| 🇪🇸 Spain | Bono de bienvenida New-customer offer in Spain. Terms apply. | Licensed by the DGOJ | Visit William Hill |
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Features
- Live betting✓
- Live streaming✓
- Cash out✓
- Bet builder✓
- Booking codes–
- Edit bet✓
- Acca bonus / boost✓
- Early payout–
- Mobile money–
- Virtual sports–
- iOS app✓
- Android app✓
- Data-light site–
- Betting exchange–
- Jackpots–
Popular payment methods
Typical options — check the cashier for the full, current list.
🇬🇧 United Kingdom
Debit card · PayPal · Apple Pay · Bank transfer
🇪🇸 Spain
Bizum · Visa / Mastercard · PayPal
William Hill alternatives in United Kingdom
Betfair
The world's biggest betting exchange
Welcome offer · 🇬🇧 United Kingdom
Bet £10, get £50 in free bets
- Live betting
- Live streaming
- Cash out
Welcome offer · 🇬🇧 United Kingdom
Bet £5, get £20 in free bets
- Live betting
- Live streaming
- Cash out
Frequently asked questions
Is William Hill legit and licensed?
William Hill holds licences in the markets we list: United Kingdom (the UK Gambling Commission); Spain (the DGOJ). Only bet with William Hill where it is licensed for your country.
What is the William Hill welcome bonus?
In United Kingdom, the current offer is: Bet £10, get £30 in free bets. New customers who place a qualifying bet receive free bets. Terms apply. Offers differ by country and change regularly, so check the terms on the William Hill website before you sign up.
Does William Hill have an app?
Yes. William Hill offers an Android app and an iOS app.
How good are William Hill's odds?
On major football 1X2 markets William Hill's margin is typically around 5.8%, compared with an average of about 6.2% among its competitors in United Kingdom. Lower margins mean better odds — compare live prices on our odds pages.