Head to head · 🇬🇧 🇪🇸
bet365 vs William Hill
bet365 edges it overall (8.9 vs 8.3), winning 6 of our 6 rating categories. bet365 typically offers better odds. Both are licensed in United Kingdom, Spain.
bet365
The world's biggest online bookmaker
🇬🇧 Welcome offer
Bet £10, get £30 in free bets
William Hill
Historic British bookmaker
🇬🇧 Welcome offer
Bet £10, get £30 in free bets
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Ratings compared
| Category | bet365 | William Hill |
|---|---|---|
| Odds | 8.4 | 7.8 |
| Markets | 9.8 | 8.8 |
| Bonuses | 8.4 | 8.2 |
| App | 9.2 | 8.2 |
| Payments | 8.8 | 8.6 |
| Support | 8.6 | 8.2 |
| Typical football margin | 5.0% | 5.8% |
| Overall | 8.9 | 8.3 |
Features compared
| Feature | bet365 | William Hill |
|---|---|---|
| Live betting | ✓ | ✓ |
| Live streaming | ✓ | ✓ |
| Cash out | ✓ | ✓ |
| Bet builder | ✓ | ✓ |
| Edit bet | ✓ | ✓ |
| Acca bonus / boost | ✓ | ✓ |
| Early payout | ✓ | – |
| iOS app | ✓ | ✓ |
| Android app | ✓ | ✓ |
Why choose bet365
- ✓Unrivalled in-play markets
- ✓Huge live streaming catalogue
- ✓Early payout offers
- ✓Edit bet
Payments in United Kingdom
Debit card · PayPal · Apple Pay · Bank transfer
Why choose William Hill
- ✓Trusted brand
- ✓Strong racing coverage
- ✓Daily price boosts
Payments in United Kingdom
Debit card · PayPal · Apple Pay · Bank transfer
Frequently asked questions
Is bet365 or William Hill better?
In our ratings bet365 scores higher overall (8.9/10 vs 8.3/10). The better choice depends on whether you prioritise odds, bonuses, app quality or payment options.
Which has better odds, bet365 or William Hill?
bet365 typically has the lower margin on football (5.0%), which usually means better odds. Prices vary by match, so check our odds comparison.
Can I have accounts with both bet365 and William Hill?
Yes. Having accounts at several licensed bookmakers lets you take the best price on each bet and claim each welcome offer, subject to their terms.