bet365
🇮🇹 Italy
Bonus di benvenuto
New-customer offer in Italy. Terms apply.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
🇮🇹 Europe & UK · Updated November 2026
Best betting sites in Italy
Italy's regulated betting market features Sisal, Snai, bet365 and others, all operating under ADM licences.
Italy bookmakers ranked
6 licensed bookmakers, ranked by our weighted rating.
1. bet365
The world's biggest online bookmaker
bet365
The world's biggest online bookmakerOfferBonus di benvenuto
- Live betting
- Live streaming
- Cash out
- Bet builder
2. Betfair
The world's biggest betting exchange
Betfair
The world's biggest betting exchangeOfferBonus di benvenuto
- Live betting
- Live streaming
- Cash out
- Bet builder
3. bwin
Football-focused European sportsbook
bwin
Football-focused European sportsbookOfferBonus di benvenuto
- Live betting
- Live streaming
- Cash out
- Bet builder
4. Sisal
Italy's historic gaming brand
Sisal
Italy's historic gaming brandOfferBonus di benvenuto
- Live betting
- Cash out
- Bet builder
- iOS app
5. Snai
Italian sportsbook with strong football
Snai
Italian sportsbook with strong footballOfferBonus di benvenuto
- Live betting
- Cash out
- iOS app
- Android app
6. Winamax
Poker giant's sportsbook with no-wagering free bets and MyMatch bet builder
Winamax
Poker giant's sportsbook with no-wagering free bets and MyMatch bet builderOfferDoubled odds on your first bet (Quota Raddoppiata)
- Live betting
- Live streaming
- Cash out
- Bet builder
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Sports betting in Italy: what you need to know
Online betting is legal in Italy with a licence from the Agenzia delle Dogane e dei Monopoli (ADM). The market was re-licensed under new rules from 2025, and gambling advertising is heavily restricted.
Welcome offers in Italy
Betfair
🇮🇹 Italy
Bonus di benvenuto
New-customer offer in Italy. Terms apply.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
bwin
🇮🇹 Italy
Bonus di benvenuto
New-customer offer in Italy. Terms apply.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Sisal
🇮🇹 Italy
Bonus di benvenuto
Welcome bonus for new customers in Italy. Terms apply.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Snai
🇮🇹 Italy
Bonus di benvenuto
Welcome bonus for new customers in Italy. Terms apply.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Winamax
🇮🇹 Italy
Doubled odds on your first bet (Quota Raddoppiata)
Your first qualifying bet (stake up to €20, total odds 1.50+) is paid at double the odds, in cash with no wagering, within 7 days of your first deposit.
18+. T&Cs apply. Offers change often — always confirm the latest terms on the operator's site. Gamble responsibly.
Features compared
Tips for betting in Italy
- Check for the ADM logo and licence number.
- Compare Serie A odds — local brands are often competitive.
Popular payment methods
PostePay, PayPal, Visa / Mastercard, Bank transfer.
Most popular sports
Football (Serie A), Tennis, Basketball, Cycling.
Head-to-head comparisons
Frequently asked questions
Is online betting legal in Italy?
Yes, with ADM-licensed operators, for players aged 18 and over.
What is the best betting site in Italy?
Based on our ratings, bet365 is currently the top-rated bookmaker in Italy with a score of 8.9/10. The best choice depends on what you value — compare odds, bonuses and payment options in the table above.
How many licensed bookmakers do you compare in Italy?
We currently compare 6 bookmakers operating in Italy: bet365, Betfair, bwin, Sisal, Snai, Winamax.