Head to head ยท ๐ฌ๐ง ๐ช๐ธ
Betfair vs William Hill
Betfair edges it overall (8.8 vs 8.3), winning 3 of our 6 rating categories. Betfair typically offers better odds. Both are licensed in United Kingdom, Spain.
Betfair
The world's biggest betting exchange
๐ฌ๐ง Welcome offer
Bet ยฃ10, get ยฃ50 in free bets

William Hill
Historic British bookmaker
๐ฌ๐ง Welcome offer
Bet ยฃ10, get ยฃ30 in free bets
18+. T&Cs apply. Offers change often โ always confirm the latest terms on the operator's site. Gamble responsibly.
Ratings compared
| Category | Betfair | William Hill |
|---|---|---|
| Odds | 9.4 | 7.8 |
| Markets | 9.0 | 8.8 |
| Bonuses | 8.2 | 8.2 |
| App | 8.6 | 8.2 |
| Payments | 8.6 | 8.6 |
| Support | 8.2 | 8.2 |
| Typical football margin | 3.0% | 5.8% |
| Overall | 8.8 | 8.3 |
Features compared
| Feature | Betfair | William Hill |
|---|---|---|
| Live betting | โ | โ |
| Live streaming | โ | โ |
| Cash out | โ | โ |
| Bet builder | โ | โ |
| Edit bet | โ | โ |
| Acca bonus / boost | โ | โ |
| iOS app | โ | โ |
| Android app | โ | โ |
| Betting exchange | โ | โ |
Why choose Betfair
- โExchange prices often beat bookmakers
- โLay betting
- โSportsbook and exchange in one account
Payments in United Kingdom
Debit card ยท PayPal ยท Apple Pay ยท Bank transfer
Why choose William Hill
- โTrusted brand
- โStrong racing coverage
- โDaily price boosts
Payments in United Kingdom
Debit card ยท PayPal ยท Apple Pay ยท Bank transfer
Frequently asked questions
Is Betfair or William Hill better?
In our ratings Betfair scores higher overall (8.8/10 vs 8.3/10). The better choice depends on whether you prioritise odds, bonuses, app quality or payment options.
Which has better odds, Betfair or William Hill?
Betfair typically has the lower margin on football (3.0%), which usually means better odds. Prices vary by match, so check our odds comparison.
Can I have accounts with both Betfair and William Hill?
Yes. Having accounts at several licensed bookmakers lets you take the best price on each bet and claim each welcome offer, subject to their terms.